I am an Assistant Professor in Business Administration and researcher at CTF, Service Research Center at Karlstad University, Sweden. My research interests are customer behavior and customer experience. More specifically, I focus on the active role that the customer has as a co-producer of the customer experience and the role of the physical service environment.
I am is also very involved in teaching at the Karlstad Business School, where I am responsible for the course Marketing Strategies and Understanding Customer Experience. In addition to my role as program manager of the International Business (180 ECTS) program, I lead the externally funded WISR16 and WISR17 course development projects. The purpose of the projects is to develop open online graduate courses for professionals in the private and public sector based on strategically important research centres at Karlstad University, where I am also working as educational developer.